BlackBerry The more preferred by students!

Growth in sales of BlackBerry devices, it could not be separated from the role of school and university students. Smart phone which was originally intended for corporate customers, now has turned into a device that can satisfy the dependency of young people about the features of short messages and instant messages (Instant Messaging).

BlackBerry has become so popular on college campus of the University, not least in Britain. Recent research conducted by the Mobile Youth, a British consulting firm, was 2 per cent of British University students using perangkatBlackBerry.

"This is a sufficient amount bannyak, when compared to some years ago"says Josh Dhaliwal, of Mobile Youth, quoted from the Financial Times website. Results of a survey involving 1000 respondents among young people, Nokia is the most popular mobile devices, with a market share of 30 percent, followed by Sony Ericsson, 27 percent).

While the share of the BlackBerry from the survey results, is still lagging far behind, which is two percent. But this growth is quite surprising considering perangkatBlackBerry smart phone, which of course the price is more expensive than regular phone, especially for the size of the 'bag' students.

"The perception people have of the BlackBerry device, has now moved so quickly," said Carolina Milanesi, an analyst firm Gartner. Milanesi added, now young people have the perception that so well against pintarBlackBerry phone. "You will see a very cool, if you have BlackBerry devices," Milanesi added.

The survey had also said that the BlackBerry is so loved because of its advantages in QWERTY keypad and messaging features that accommodate the youth to channel their avid instant message short messages (SMS). Meanwhile, Apple's iPhone into the device which is superior in terms of experience of web surfing, and multimedia functions.

In Indonesia, symptoms like this is already happening since about two years. However, in developed countries like Britain, this trend also triggered by economic crisis. "As a result of global recession, people have now been transferred to the SMS rather than call, so they can further save costs," Milanesi added.

In addition, the BlackBerry Messenger also provides built-in software that allows users to use it as much, with a flat rate, so it is more efficient than calling directly.

Until the third quarter, more than 80 percent of new connections BlackBerry is a retail customer. In addition, more than half of all customers the BlackBerry service around the world, not from the market.

Created : Aulia Rahman IX.5